COTA HEALTHCARE:
POSITIONING AN ONCOLOGY INSIGHTS STARTUP FOR FOCUSED GROWTH.
Did you know that the medical community can vastly improve cancer treatment outcomes by intelligently organizing and analyzing data?
We worked with COTA to develop a brand and messaging strategy that could speak equally to providers, payers, and life sciences companies. And we quickly found that while these audiences sit at different points of the healthcare ecosystem, they’re joined by an unsolved pain point: fragmented, siloed data.
With that in mind, we developed a brand idea that highlights COTA’s unmatched ability to organize fragmented real-world data: bringing clarity to cancer.
The messaging strategy is reflected in the web copy, and illustrates how each audience can gain clarity by working with COTA.
The design team developed a visual identity with custom graphics that illustrate honing in on a gem of an insight.
Keeping audience needs in mind, the identity was designed to work in both physical and digital environments.
We chose light, optimistic photography to demonstrate COTA’s future-facing work culture to potential new hires.